Tag Archive for Definitive

The Definitive Guide to Google AdWords Create Versatile

May 29, 2012 admin Marketing, Search Engines, SEO No comments

The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns
$20.94
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There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power.  

Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including:

  • Geo-targeting, distribution, and placement of ads
  • Advanced account management and budget strategies
  • Keywords, metrics, and ROI management
  • Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer
  • Mobile marketing implementations and strategies
  • Working with the various APIs available for developers

With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.

What you’ll learn

  • The hows, whys, and history of SEM and Pay-Per-Click web technologies
  • How to set up and manage a Google AdWords account
  • How to create and manage tightly focused ad campaigns
  • The technology behind AdWords
  • Selecting the best keywords and phrases to trigger your ad on a search page
  • ROI management of your campaigns
  • Optimizing the quality of your landing page
  • Using AdWords for mobile marketing on smart phones and tablets

Who this book is for

Anyone looking to increase revenue through a web-based presence cannot do without the techniques and instructions outlined in The Definitive Guide to Google AdWords.

Table of Contents

  1. SEM and the Google Ecosystem 
  2. AdWords in Depth 
  3. Marketing with AdWords 
  4. Getting Started with AdWords 
  5. Local Advertising and Location Targeting 
  6. Keyword Strategy
  7. Creating Ads and Landing Pages 
  8. The Display Network  
  9. Mobile Advertising with AdWords
  10. Account Management and Optimization   
  11. Google Analytics and Actionable Data 
  12. Testing with WebSite Optimizer
....read more

$20.94

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Pinterest Marketing Bible The Definitive Guide to Marketing

May 21, 2012 admin Pinterest No comments

Pinterest Marketing Bible: The Definitive Guide to Marketing Your Brand and Products on Pinterest
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As Pinterest rockets onto the list of most popular social networks, you recognize that something is different about Pinterest. It isn’t like the others. The appeal to women and their families, the explosion of visual images instead of blocks of text, the showcase of aspirational lifestyles… this is no Facebook or Twitter.

Pinterest is a completely new model not just for the users, but also for marketers. Don’t let the lack of overt advertising on Pinterest fool you. Marketers who understand this new model are already building brands, communicating with affinity groups, and driving sales and traffic. They’re tapping into a window of opportunity – and so can you.

But in order to make Pinterest work effectively, you have to know what brands and products work well on Pinterest. You need a strategic plan that’s appropriate for an environment of rapid change. You’ll also need specific tactics for board organization, pin selection and copy, getting followers, and tools.

With this information, you’ll have a great head start on the network that is quickly becoming an essential marketing channel for anyone working in or using social media for marketing. ....read more

  • Look through thousands of PINs that are Updated Daily
  • One-click sharing direct to any social network: Facebook, Twitter, SMS Text Messages, E-mail, Gmail, etc.
  • Pictures - Post a variety of funny, cool, interesting pictures that will get liked
  • Popular - Browse the most popular Pins on Pinterest and share them with your networks
  • Everything - View over 32 different categories of the Best of Pinterest boards

$.

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Pinterest Marketing Bible The Definitive Guide to Marketing

May 20, 2012 admin Pinterest No comments

Pinterest Marketing Bible: The Definitive Guide to Marketing Your Brand and Products on Pinterest (Volume 1)
$5.55
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As Pinterest rockets onto the list of most popular social networks, you recognize that something is different about Pinterest. It isn’t like the others. The appeal to women and their families, the explosion of visual images instead of blocks of text, the showcase of aspirational lifestyles… this is no Facebook or Twitter. Pinterest is a completely new model not just for the users, but also for marketers. Don’t let the lack of overt advertising on Pinterest fool you. Marketers who understand this new model are already building brands, communicating with affinity groups, and driving sales and traffic. They’re tapping into a window of opportunity – and so can you. But in order to make Pinterest work effectively, you have to know what brands and products work well on Pinterest. You need a strategic plan that’s appropriate for an environment of rapid change. You’ll also need specific tactics for board organization, pin selection and copy, getting followers, and tools. With this information, you’ll have a great head start on the network that is quickly becoming an essential marketing channel for anyone working in or using social media for marketing. ....read more

  • Fast
  • Easy
  • Clean
  • Free

$5.55

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